The Tourette Syndrome Foundation Of Canada: Surrender your say

This case study describes how the Tourette Syndrome Foundation of Canada employed a Twitter campaign to create awareness and understanding of the syndrome and gain empathy for sufferers.

The Tourette Syndrome Foundation Of Canada: Surrender your say

Saatchi & Saatchi Canada

What were the objectives for the creative work?

Tourette Syndrome (TS) is an incredibly complex and diffcult disorder to understand. It is completely random and variable; sufferers might experience uncontrollable physical tics1 and vocal outbursts, Obsessive Compulsive Disorder, and anxiety attacks. Worse still, these symptoms sometimes occur all at once2.

The disconcerting nature of Tourette Syndrome means that the public's reaction to the disorder is often very alienating. Stares and strange looks are the least of those reactions. It is not unusual for...

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