Mediafax Group: Why don't you come over?

This case study describes how Romanian online newspaper gandul.info (thought.info) ran a counter-campaign to Britain's "You won't like it here!" anti-immigration stance.

Mediafax Group: Why don't you come over?

GMP Advertising

What were the objectives for the creative work?

This is not the typical story of a big international brand developing a multi-market campaign. This is the story of gandul.info ("thought.info"), a courageous local brand which turned an international image crisis of Romania into its greatest image campaign, derailing an initiative of the UK Government and making headlines in top worldwide publications, overnight and with the smallest imaginable cost for such a feat: under EUR 4,500.

How It All Started:

On January 28th, 2013 the British...

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