HotelTonight seeks to disrupt the travel disruptors
Stephen WhitesideWarc
Companies in the travel sector were among the first to witness the full force of the digital revolution, as online pure plays like Expedia, Priceline and Orbitz rapidly completed the journey from initial disruption to mainstream adoption.
These platforms primarily were built around desktop browsing and booking, and thus present consumers with a seemingly limitless selection of hotels and user reviews when seeking appropriate accommodation. But with shopper habits becoming increasingly mobile-centric, the one-time insurgents now face a challenge from a new generation of start-ups.
HotelTonight, an app launched...