Does Big Data Inspire or Hinder Creative Thinking?: Ask the right questions
Mandy PoolerKantar
It's time to ditch the robotic, even sinister, term Big Data and celebrate the humanity in data – the people who ask the right questions and study what other people actually do to create data and then find the outliers within it to generate valuable insight.
The term Big Data would never have been coined by a marketer. The connotations, in my mind at least, are uniformly negative – sinisterly autocratic (Big Brother); cataclysmic (Big Bang); robotic (Big Blue); macho (Big Daddy); super macho (Big...