Lowdown: Live video streaming

This brief article looks at how brands are using live-streaming apps, and its challenges and opportunities.

Lowdown: Live video streaming

Nadya PowellLost Boys

In 2007, Twitter took SXSW by storm and began its phenomenal growth to become one of the top ten global social platforms. So it felt right that at SXSW 2015, Meerkat should be the start-up of the moment and steal the show. Meerkat is a live-streaming app which, at SXSW, enabled you to live-stream video impromptu sessions through Twitter. SXSW-ers started to live-stream conference talks, while brands also experimented, with MasterCard becoming a top 50 publisher. Meerkat looked set to hit the global top ten.

But moments after SXSW ended, Twitter blocked...

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