Marketing at the speed of culture: How Nissan does it

This event report suggests that marketers can identify and exploit relevant cultural trends but need to be ready to do so in a timely manner.

Marketing at the speed of culture: How Nissan does it

Low Lai Chow

According to Tuomas Peltoniemi, the head of digital for Digital Arts Network (DAN) Singapore, marketers need to start thinking not just about how they are advertising their brands and their products in the connected world, but also the speed at which they do so.

"We need to start identifying our opportunities faster," he said, speaking at a session about brand building in a connected world at the Digital Marketing Show Asia, held in Singapore in April 2015. "As marketers, as agencies, these brand opportunities come in all...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands