Right time, right place: How Coca-Cola reached lapsed consumers using context and location marketing

This event report looks at some of the ways in which brands have successfully used context and location to promote offers and generate awareness.

Right time, right place: How Coca-Cola reached lapsed consumers using context and location marketing

Lena RolandWarc

Mobile technology and the rise of multi-screening behaviour have created an 'always on' environment which challenges marketers to find new ways to cut through all the noise. Fortunately, digital technology has gifted them with the opportunity to engage with consumers in a more personalised and "context aware" way. But according to Simon Miles, digital director at Coca-Cola, the soft drinks giant, this contextual marketing must happen at the right time, in the right place and in the right way.

Speaking at Marketing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands