TV Budgets continue to be hit by rapid growth of Digital especially in the USA
World Economics
- Global marketing budgets rise for 27th consecutive month
- Global TV Budgets impacted by growth of digital
- Staffing levels rise rapidly in all regions
Overview
The Headline Global Marketing Index (GMI) for May registered a value of 55.6. This shows that global marketing activity is still growing. Growth was recorded across all regions with recorded values for the Headline GMI of 55.9, 56.0 and 55.2 in Europe, the Asia-Pacific area and the Americas respectively.
Marketing Budgets by Medium
In May, the global survey showed...