Uncommon sense: China - rise of the local giants

Pat Dodd and Ryan Zhou

This article explores the rise of 'local giants' in China - Chinese companies that have grown quickly - and highlights nine key qualities that are helping them.
  • At the start of China's economic boom, Western companies did well in the country - but circumstances have become more challenging for foreign brands, and at the same time, a number of local companies have grown extremely quickly.
  • The local giants tend to be fast on innovation and rollout, quickly meeting new consumer needs as they emerge.
  • They also make good use of new social media formats, take risks with a trial and error approach, and formulate products specifically for the Chinese market.
  • Local giants also benefit from strong relationships with local retailers - and higher levels...

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