Oculus Rift aims to become a mass-market reality

Stephen Whiteside

This event report outlines how Oculus, a firm spearheading the virtual-reality revolution, is seeking to ensure its products can become a mass-market success.

Oculus Rift aims to become a mass-market reality

Stephen WhitesideWarc

Oculus makes virtual-reality (VR) headsets capable of transporting users to fantastical digital universes – but it believes the more prosaic world of bricks-and-mortar retail could be critical if these products are going to achieve mass-market success.

The Gear VR, which it manufactured in conjunction with electronics giant Samsung, will hit store shelves later this year, while the Oculus Rift headset should begin shipping in the first quarter of 2016. And according to Nate Mitchell, Oculus's co-founder and vp/product, the Menlo Park, California-based organisation is not content with only reaching...

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