NSPCC underwear rule

This case study explains how the NSPCC, a children's charity, helped parents talk to their children about sexual abuse.

NSPCC underwear rule

OMD UK

Executive summary

With this award entry we'll share with you how we helped to change British society for the better forever, keeping many children safe from a threat that often goes unspoken.

The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time. Yet parental conversations with children at a young age about what constitutes abuse are proven to help prevent these things from happening in the first place.

The problem is that this is a conversation...

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