Hailo London: Launching a 21st century cab service

This case study describes the development and launch of Hailo, a black cab hailing mobile app in London, UK.

Hailo London: Launching a 21st century cab service

Rothco

Prior to Hailo's launch in London, the black cab market was under threat and facing a year on year decline. On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving highly inefficient in modern times.

Impatient, time-pressed commuters were turning to other options that better suited their lifestyles, organising cabs in advance rather than taking a gamble in attempting to hail one on the street. Private hire firms such as Addison Lee and local...

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