John Lewis: The Bear & The Hare
adam&eveDDB, Manning Gottlieb OMD
Executive Summary
John Lewis - The Bear & The Hare
This paper tells the story of the 2013 John Lewis Christmas Campaign. It was the most ambitious marketing communications undertaken by the retailer to date.
John Lewis the home of 'thoughtful gifting', where shoppers can find the gifts that demonstrate just that little bit more thought than they could elsewhere.
The creative platform for the 2013 marketing campaign leveraged this truth - Give someone a Christmas they'll never forget.
And the creative idea focused on the joy of experiencing...