Dixon's Retail: Enhancing the online experience
Background
Dixons Retail has:
- Over 500 stores across the UK.
- Two multichannel brands: Currys and PC World.
- c6,000 different products (average)in our larger 'Megastores'.
- 10,000 products offered through our websites.
Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service being linking web sales and our stores.
Evolving in a multichannel world
Research
To understand the customer journey better and what changes we could make to improve our online customer experience, our dedicated Consumer Insight Team conducted thorough research including:
- Competitor benchmarking.
- Customer...