Marketing at Mars: Inspiring Leadership

This case study explains how Mars, the food manufacturer, took a new approach to its marketing globally to increase growth.

Marketing at Mars: Inspiring Leadership

Triniti Marketing

Executive summary

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success over the last 2 years. To give just two of many examples, using this approach has seen sales of in the UK grow by 20% and globally has grown by $376 million.

Despite the significant scale of marketing at Mars, there had never been a "Mars way of marketing", or any alignment on common marketing principles. Practices...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands