Telefonica O2 UK: Priority Moments

This case study describes the launch of 'Priority Moments', a loyalty scheme by UK mobile network O2.

Telefonica O2 UK: Priority Moments

Cherry London

Executive summary

Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments. Priority Moments is a mobile loyalty program that uses real time insight and targeting to offer O2 customers unique experiences and exclusive rewards from brands they love via their mobile phones (app, mobile web, online and MMS/ SMS), based on their interests, behaviour and geo-location.

Every minute of every day, 5 Priority Moments are being redeemed by O2 customers from over 150 leading UK brands including Odeon, M&S, Debenhams, New Look, Caffè Nero,...

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