Southeast Asia: See tomorrow, today - how to achieve breakthrough through co-creation and lean innovation

This paper illustrates the challenges faced by innovators and explains how to overcome pressures of time and communication complexities by applying lean innovation principles.

Southeast Asia: See tomorrow, today - how to achieve breakthrough through co-creation and lean innovation

Tobias PuehseThe Nielsen Company

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Introduction

Stage gates have been a hallmark of innovation processes. Countless brand, R&D, finance, and insights leaders turn to their scorecards to get the "green light" to move their innovation from one stage to another. The pursuit of the best insight, followed by the most appealing concept, chased by the most engaging TV copy has created a highly sequential system with a single-dimension objective of the "best of all options" at...

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