5 trends shaping customer insights in 2020 instant insights, solid solutions in Asia
Dirk Huisman and Robin de RooijSKIM
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Introduction
At the global level the market research industry is experiencing a tumultuous evolution thanks to innovations in technology, changing consumer lifestyle and new marketing paradigms. In Asia change is even more turbulent. This higher turbulence is amongst others a consequence of:
- The rising affluence and related expectations of a significant part of the younger Asian population and in parallel there is an even bigger group living in a context that...