5 trends shaping customer insights in 2020 instant insights, solid solutions in Asia

This paper sets out five converging trends that researchers need to address over the five years to 2020 if the customer insight function is to survive within client organisations.

5 trends shaping customer insights in 2020 instant insights, solid solutions in Asia

Dirk Huisman and Robin de RooijSKIM

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Introduction

At the global level the market research industry is experiencing a tumultuous evolution thanks to innovations in technology, changing consumer lifestyle and new marketing paradigms. In Asia change is even more turbulent. This higher turbulence is amongst others a consequence of:

  • The rising affluence and related expectations of a significant part of the younger Asian population and in parallel there is an even bigger group living in a context that...

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