Digital and Mobile Advertising Tsunami Continues to Sweep across the globe as TV spend now in danger of decline
World Economics
- Digital and Mobile share of marketing spend continues to rise.
- Share of budgets allocated to TV, Print, Radio and OOH fell again.
- Marketing budgets for all regions grew.
Overview
The Headline Global Marketing Index (GMI) for April registered a value of 56.5 indicating that marketers are experiencing growing business activity across the world. Growth was recorded across all regions with recorded values for the Headline GMI of 55.8, 57.7 and 56.3 in Europe, the Asia-Pacific area and the...