Global Marketing Index, April 2015: Digital and Mobile Advertising growing as TV in danger of decline

This article summarises the results of April's Global Marketing Index (GMI).

Digital and Mobile Advertising Tsunami Continues to Sweep across the globe as TV spend now in danger of decline

World Economics

  • Digital and Mobile share of marketing spend continues to rise.
  • Share of budgets allocated to TV, Print, Radio and OOH fell again.
  • Marketing budgets for all regions grew.

Overview

The Headline Global Marketing Index (GMI) for April registered a value of 56.5 indicating that marketers are experiencing growing business activity across the world. Growth was recorded across all regions with recorded values for the Headline GMI of 55.8, 57.7 and 56.3 in Europe, the Asia-Pacific area and the...

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