PNC ties community affairs to Sesame Workshop

This event report outlines how PNC, the financial services firm, boosted its philanthropy efforts by partnering with Sesame Workshop on a program to improve child education.

PNC ties community affairs to Sesame Workshop

Geoffrey PrecourtWarc

"Our CEO asked us to talk to him about the impact our philanthropy was having in the communities we served," Sally McCrady, president of the PNC Foundation and director/community affairs at PNC Bank, recalled.

"We realized that we were in a place that you never want to be with your CEO: we did not have a good answer."

Pittsburgh-based PNC, depending on what metric you use, is one of America's largest financial institutions. It is the fifth largest bank in the United States in terms of branch numbers, the sixth...

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