Books that influenced me

Paul Feldwick

In this article Paul Feldwick, author and consultant, lists the six books that have been most influential for him.

Books that influenced me

Paul Feldwick

Paul Feldwick was an account planner for over 30 years at BMP, which later became DDB London. He now works as a consultant in the fields of organisational change and strategy, as well as advertising and communications. His book, The Anatomy of Humbug: How to Think Differently About Advertising, was published by Matador in January 2015.

1. Madison avenue, USA

By Martin Mayer

Published by Bodley Head,

1958 (currently out of print)

David Ogilvy called this 'the best book on advertising'. Nearly 60 years later, Mayer's study of the US ad world...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands