Social media: Get personal with fast food

This article explains how social media insights can be harnessed, together with survey insights, to help marketers develop personalised, one-to-one marketing strategies.

Social media: Get personal with fast food

Sunando DasTNS

Explaining how we can mine social media chatter, integrated with survey insights, to develop personalisation strategies for the framing, timing and targeting of messages to uncover innovation/renovation and new monetisation opportunities and to respond, in real time, to issues.

Brands have found the immediacy and immense reach of social media to be invaluable for a range of functions, in particular for listening to customers in real time or evaluating campaigns. But the vast volume of data that social media provides can do much more. Properly analysed and understood, it can...

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