Big Data: Drop in, tune out

Elizabeth Friedland

This article argues that big data damages creativity in three key ways: by discouraging experimentation, automating markets to the detriment of the consumer, and distracts from meaningful objectives.

Big Data: Drop in, tune out

Elizabeth FriedlandHirons Advertising and PR

Does Big Data inspire or hinder creative thinking?

This essay was entered into The Admap Prize 2015. For more information visit the Prize page.

The best day of 2014 was when my ex-boyfriend suffered a stroke and died. Eric Meyer's highlight was when his six-year-old daughter succumbed to brain cancer. Mark Duffy's favourite moment was spending time with his father's ashes in an urn.i

Eric, Mark and I are not bitter ex-girlfriends, soulless fathers or angry sons. We're just some of the stories behind...

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