Creative Convergence: Why bigger data is key to creativity

This article argues that the definition of Big Data needs to expand beyond numbers to encompass all data, including qualitative insights, big cultural questions and creative thinking.

Creative Convergence: Why bigger data is key to creativity

Eliana RittsFlamingo

Does Big Data inspire or hinder creative thinking?

This essay was entered into The Admap Prize 2015. For more information visit the Prize page.

When you think about Big Data, what comes to mind? Is it numbers? Algorithms and analytics? Or maybe, as a 2011 McKinsey report puts it, "datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze".

But what we're calling 'big' isn't big enough. It's time to expand our notion of Big Data, to...

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