Adobe: Photoshop Live - Street Retouch Prank

This low-budget campaign helped Adobe promote an event, Creative Days, while presenting the tech firm as an enabler of creativity.

Adobe: Photoshop Live - Street Retouch Prank

Campaign details

Brand Owner: AdobeAgency: Abby NormBrand: Adobe PhotoshopCountry: SwedenIndustry: Business & IndustrialChannels Used: Live Event, PR, viral, word-of-mouth

Executive Summary

This low-budget campaign helped Adobe promote an event, Creative Days, while presenting the tech firm as an enabler of creativity. It was based around a stunt: people waiting at a bus stop were secretly photographed, with these photos then retouched by a Photoshop expert and then displayed on the bus stop's digital billboard. A video of their reactions to the prank...

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