Swisscom: All eyes on the S4

This campaign promoted the new Samsung Galaxy smartphone through an innovative live event that was filmed and then distributed via online video.

Swisscom: All eyes on the S4

Campaign details

Brand Owner: SwisscomAgency: HEIMAT BerlinBrand: Samsung Galaxy S4Country: SwitzerlandIndustry: TelecomsChannels Used: Outdoor, online video, microsite

Executive Summary

In May 2013, Swisscom and Samsung teamed up to launch the new Samsung Galaxy S4. But instead of just telling people about the new phone, we wanted them to experience it first-hand. We focused on a promotional concept based on the one feature that separated the S4 from the iPhone and all other smartphones on the market: the revolutionary eye-tracking technology.

The phone realises,...

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