Behavioural Economics: Paving the consumer's path to your brand

This article explains how behavioural economics can be used to change behaviour, using evidence from an experiment in the Westfield shopping centre in the UK.

Behavioural Economics: Paving the consumer's path to your brand

Despite a wealth of evidence to the contrary, most people think that they are aware of all the decisions they make. For example, how many decisions do you think you make each day about what to eat? According to researchers at Cornell University, people think they make on average 14 decisions about food per day. Investigating further, they actually found the average number to be 226, illustrating how our brains are constantly whirring away in the background, processing a myriad of factors and making thousands of micro-decisions every day.

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