Big questions, big answers: Will harnessing smart data for audience analytics save the broadcast industry?
Big Data is still in its infancy. Companies are offering more and more subscription-based or registration-based services, across more devices, and are collecting mountains of data about their users and audiences. But most of this potential is currently going unused. Rohana Rozhan, CEO of Malayasia's leading pay-TV company Astro agrees, stating, "I would love to say we are very good with data but the reality is we are not yet and we are working hard to change that."
Yet the industry can be dramatically...