The Nestle Fitness Show

This case study sets out how cereal brand Nestlé Fitness used a content strategy in the form of a two-week webshow challenge to appeal to women living in Arab countries.

The Nestle Fitness Show

Tahaab Rais

Campaign details

Brand owner: NestleLead agency: FP7/DXB (Part of McCann Worldgroup) & DiwaneeContributing agency: MECBrand: Nestle FitnessCountry: United Arab Emirates and Pan ArabIndustry: Breakfast cerealsChannels used: Content marketing, Earned media, buzz, Newspapers, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Product placement, Radio, Social media, Word of mouth, advocacy Media budget: Up to 500k

Number: 259 Title: The Nestlé Fitness Show Author: Tahaab Rais, Head of Insights and Strategy, FP7/MENA (Part of McCann Worldgroup)

Campaign Details

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