Lucozade Sport: Conditions Zone
Matt Tanter
Campaign details
Brand owner: Lucozade Ribena SuntoryLead agency: Grey LondonBrand: Lucozade SportCountry: United KingdomIndustry: Non-alcoholic, soft drinksChannels used: Content marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - microsites, Online video, Print - general, unspecified, Public relations, Social media, Sponsorship - event, property, Television, Word of mouth, advocacy Media budget: 1 - 3 million
Executive summary
This paper will tell the story of how British sports drink Lucozade created a unique social approach that enabled the brand to outthink...