Lucozade Sport: Conditions Zone

This case study explains how Lucozade Sport, the drinks brand, created a content and social media strategy to build its positioning as enhancing performance during the 2014 football World Cup.

Lucozade Sport: Conditions Zone

Matt Tanter

Campaign details

Brand owner: Lucozade Ribena SuntoryLead agency: Grey LondonBrand: Lucozade SportCountry: United KingdomIndustry: Non-alcoholic, soft drinksChannels used: Content marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - microsites, Online video, Print - general, unspecified, Public relations, Social media, Sponsorship - event, property, Television, Word of mouth, advocacy Media budget: 1 - 3 million

Executive summary

This paper will tell the story of how British sports drink Lucozade created a unique social approach that enabled the brand to outthink...

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