Three: Holiday spam
Martin Beverley, Nick Exford and Alex Blacklock
Campaign details
Brand owner: Hutchinson 3GLead agency: Wieden+KennedyBrand: ThreeCountry: United KingdomIndustry: Call services and accessories, Fixed line providers, General service providers, Internet service providers, Mobile and cell handsets, Mobile providersChannels used: Cinema, Earned media, buzz, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Magazines - business, trade, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, TelevisionMedia budget: 3 - 5 million
Executive summary
This...