Coca-Cola: Share a Coke US

This case study explains how Coca-Cola, the beverage brand, adapted its globally successful 'Share a Coke' campaign for the US market to encourage teens to drink more Coke.

Coca-Cola: Share a Coke US

Luis Mendoza

Campaign details

Brand owner: Coca-Cola North America GroupLead agency: Starcom Mediavest GroupContributing agency: Wieden & Kennedy, Fast HorseBrand: Coca-ColaCountry: United StatesIndustry: Non-alcoholic, soft drinksChannels used: Cinema, Content marketing, Earned media, buzz, Internet - search, Online video, Outdoor, out-of-home, Packaging and design, Social media, Television, Word of mouth, advocacy Media budget: 10 - 20 million

Number: 232 Title: Share a Coke US Author: Luis Mendoza, Connections Associate Director, Starcom Mediavest Group

Campaign Details

Brand owner: Coca-Cola North America Group...

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