Coca-Cola: Share a Coke US
Luis Mendoza
Campaign details
Brand owner: Coca-Cola North America GroupLead agency: Starcom Mediavest GroupContributing agency: Wieden & Kennedy, Fast HorseBrand: Coca-ColaCountry: United StatesIndustry: Non-alcoholic, soft drinksChannels used: Cinema, Content marketing, Earned media, buzz, Internet - search, Online video, Outdoor, out-of-home, Packaging and design, Social media, Television, Word of mouth, advocacy Media budget: 10 - 20 million
Number: 232 Title: Share a Coke US Author: Luis Mendoza, Connections Associate Director, Starcom Mediavest Group
Campaign Details
Brand owner: Coca-Cola North America Group...