Check One Two: FeelingNuts

This case study describes how not for profit organisation Check One Two triggered a grassroots movement to raise awareness of testicular cancer in the UK.

Check One Two: FeelingNuts

Simon McEvoy, Ian Gambier, Sara Goodsell, Jack Colchester & Alvaro Ojeda Moreno

Campaign details

Brand owner: Check One Two Lead agency: Jam Brand: Check One Two Country: GlobalIndustry: Charities and voluntary organisationsChannels used: Earned media, buzz, Newspapers, Online video, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth, advocacy Media budget: Up to 500k

Executive summary

#FeelingNuts is the story of how testicular cancer non-profit organization Check One Two started a grassroots social movement that 'almost broke the internet' (with Hugh...

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