Check One Two: FeelingNuts
Simon McEvoy, Ian Gambier, Sara Goodsell, Jack Colchester & Alvaro Ojeda Moreno
Campaign details
Brand owner: Check One Two Lead agency: Jam Brand: Check One Two Country: GlobalIndustry: Charities and voluntary organisationsChannels used: Earned media, buzz, Newspapers, Online video, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth, advocacy Media budget: Up to 500k
Executive summary
#FeelingNuts is the story of how testicular cancer non-profit organization Check One Two started a grassroots social movement that 'almost broke the internet' (with Hugh...