Emirates NBD: "Hey Future Me" - A social experiment to start a conversation between parents and children
Tahaab Rais
Campaign details
Brand owner: Emirates NBDLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Emirates NBDCountry: United Arab EmiratesIndustry: Banks, credit cards, loans, Educational, universitiesChannels used: Content marketing, Direct marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - search, Online video, Other and ambient media, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacy Media budget: Up to 500k
Executive summary
To promote its new Children's Savings...