SoHo: Bring down the king

This case study describes how New Zealand television channel SoHo gained subscribers by spreading Game of Thrones fever with a statue of King Joffrey.

SoHo: Bring down the king

Michiel Cox

Campaign details

Brand owner: Sky Television New ZealandLead agency: DDB New ZealandContributing agency: OMD New Zealand Brand: SoHoCountry: New ZealandIndustry: TV channels, services, programmesChannels used: Earned media, buzz, Events and experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacy Media budget: Up to 500k

Executive summary

This case study describes how New Zealand television channel SoHo gained subscribers by spreading Game of Thrones fever.

The Game of Thrones Season 4 premiere promised to be...

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