The Philippines: #PHThankYou
Cristina Buenaventura
Campaign details
Brand owner: Philippine Department of TourismLead agency: BBDO GuerreroContributing agency: Dentsu Philippines Brand: The PhilippinesCountry: Australia, Canada, France, Germany, Japan, Korea, Democratic People's Republic, Philippines, Singapore, United Kingdom, United StatesIndustry: Destination countries, regions, citiesChannels used: Content marketing, Earned media, buzz, Internet - microsites, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacy Media budget: 1 - 3 million
Executive summary
This case study describes how the Philippine Department of Tourism used social media to encourage...