4A's transformation: From an association to a service
Geoffrey PrecourtWarc
The 4A's (American Association of Advertising Agencies) wants a new image.
"I ask you to think about us in a different way," Nancy Hill, president/ceo of the organization, told the opening-day audience at its Transformation 2015 conference in Austin, Texas.
"We're not a trade association," she insisted. "We're here in service to our membership. When I talk about 'transformation' and we think about … all the transforming that we've done in the organization, people ask me, 'When do you think you will be done?'
"And the answer that...