This Girl Can: The power of insights and letting go

This event report looks at how a government agency set out to promote behavioural change among women and get them more involved in exercise and sport.

This Girl Can: The power of insights and letting go

Brian CarruthersWarc

There's a huge gender gap when it comes to sporting participation in England, with almost two million fewer women taking part in any such activity, despite them accounting for just over half the total population. So when Sport England, a government agency with a remit to encourage people and communities across the country to get involved in sports of all sorts, set out to address this issue it understood it faced a significant challenge.

Tanya Joseph, Sport England director, outlined the requirements the organisation had set for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands