E-commerce: Evolution or revolution in the fast-moving consumer goods world?

This report focuses on international e-commerce trends, looking at changes in both consumable and non-consumable product categories.
  • The report found that online purchase intention rates have doubled in three years for 12 of 22 measured categories.
  • Other findings include that online browsing is highest in Latin America whereas online buying is highest in Asia-Pacific.
  • Mobile phones are fast becoming the favoured online shopping device in developing countries, and millennials make up more than half of those who intend to buy online....

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