The total audience report

Dounia Turrill

This report takes a close look at the implications of a rapidly changing media landscape with the vast majority of US TV households now having multiple technologies at their fingertips.
  • Audience behaviour is changing: over 40% of US homes now have access to a subscription-based video on demand service (SVOD).
  • SVOD homes have the greatest amount of technology and they also have the greatest usage of TV-connected devices - nearly 50 minutes more than a typical TV home.
  • The changing landscape is creating new competitors keen to stake a claim in the expanding video and audio industries....

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