Screen wars: The battle for eye space in a TV-everywhere world

This article looks at how the changing digital landscape is affecting how, where and why people watch video programming.
  • The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries and reveals that the way audiences watch video is shifting.
  • 63% of respondents think bigger is better when it comes to screen size, but 59% think watching videos on their mobile device is convenient, while 53% say a tablet is just as good as a PC or laptop for watching programming.
  • Respondents also like the ability to control how and when they interact with content and brands, with 64% saying watching time-shifted programming better accommodates their schedule.
  • The same percentage also said they catch...

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