Shifts in viewing: The cross-platform report

This report describes trends in media consumption habits, taking a close look at the numbers to reveal that viewers of all ages, ethnicities and races are opting to shift some of their video viewing behaviours.
  • In an increasingly fragmented and evolving media landscape, overall media consumption is growing, led primarily by the growth in digital video viewing both on computers and mobile devices.
  • Consumers are device and platform agnostic, looking for quality long form programs to connect with at home or on the go.
  • The report identifies a year over year overall growth in digital use of sixteen percent among 18-34 year olds with fifty-three percent growth in digital video viewing.
  • However, growth in digital is even more marked among 35-49 year olds and among 50-64 year olds....

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