Microsoft Xbox One: Dead Rising 3

This case study explains how Microsoft increased awareness of the new Xbox One games consol in the US with a zombie-themed game.

Microsoft Xbox One: Dead Rising 3

Advertiser/Client Name: Microsoft (Xbox One)

Agency: Wunderman

Category: Consumer Products (CP)

Country Where Program Ran: United States

Program Start Date: 10/31/13

Program End Date: 11/01/13

Product/Service Overview: Dead Rising 3 is a video game for the Xbox One console. Players must explore an apocalyptic landscape while solving challenges and avoiding hordes of zombies.

Objective of the campaign

Dead Rising 3, the third chapter in the over-the-top, zombie-survival video game franchise, was one of the key launch titles for Xbox One. Our objective was to attract existing Dead...

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