AT&T: World's first instantly trackable DM
Advertiser/Client Name: AT&T
Agency: Rodgers Townsend DDB
Category: Information Technologies
Region Submitting To: New York
Country Where Program Ran: Worldwide
Program Start Date: 09/18/13
Program End Date: 11/30/13
Product/Service Overview: Mobile app development for businesses.
Objective of the campaign
While AT&T has ubiquitous brand recognition in the U.S., it's less known overseas. The low awareness is driven by two factors: AT&T offers only B2B solutions outside the U.S., and doesn't advertise.
The objective of the communication was to encourage collaboration in the industry, and demonstrate how...