British Airways: Ungrounded - An innovation lab in the sky

This case study explains how British Airways, the airline, created a innovation competition to engage executives in Silicon Valley, US.

British Airways: Ungrounded - An innovation lab in the sky

Advertiser/Client Name: British Airways

Agency: Ogilvy New York

Category: Travel & Hospitality/Transportation

Country Where Program Ran: United States

Program Start Date: 3/20/13

Program End Date: 5/23/14

Product/Service Overview: British Airways is the flag carrier airline of the United Kingdom—its largest, based on fleet size, and international flights and destinations. The airline is based in Waterside, near its main hub at Heathrow Airport.

Objective of the campaign

British Airways identified an opportunity: the growing innovation-interested ecosystem of Silicon Valley tech businesses.

BA was considered...

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