Toyota: Handraiser email program
Advertiser/Client Name: Toyota
Agency: RAPP
Category: Automotive (AU)
Region Submitting To: New York
Country Where Program Ran: United States of America
Program Start Date: 12/20/13
Program End Date: 01/01/15
Product/Service Overview: The Toyota Handraiser email program was designed as a way to move consumers down the purchase funnel through triggered communications based on behavior and specific points in the customer journey. There are a total of 15 unique vehicle communication paths all with customized content tailored to each individual audience.
Objective of the campaign
Toyota generates over two...