T-Mobile: B2B Small business acquisition

This case study explains how T-Mobile, the mobile phone network, used email marketing to attract business customers in the US.

T-Mobile: B2B Small business acquisition

Advertiser/Client Name: T-Mobile

Agency: Wunderman

Category: Consumer Products (CP)

Country Where Program Ran: United States

Program Start Date: 06/01/13

Program End Date: 05/23/14

Product/Service Overview: Revolutionizing the wireless industry requires a strong program to go with it. Wunderman created a multi-touch, direct marketing campaign using both direct mail and email driven by hyper-targeted data segmentation that focused on generating new small business customers.

Objective of the campaign

In the spring of 2013 T-Mobile started changing the way the world views the wireless industry with its Simple Choice plans...

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