T-Mobile: B2B Small business acquisition
Advertiser/Client Name: T-Mobile
Agency: Wunderman
Category: Consumer Products (CP)
Country Where Program Ran: United States
Program Start Date: 06/01/13
Program End Date: 05/23/14
Product/Service Overview: Revolutionizing the wireless industry requires a strong program to go with it. Wunderman created a multi-touch, direct marketing campaign using both direct mail and email driven by hyper-targeted data segmentation that focused on generating new small business customers.
Objective of the campaign
In the spring of 2013 T-Mobile started changing the way the world views the wireless industry with its Simple Choice plans...